My coils have never been this defined! I love the Bu Curls Definer...
I am loving how this product works on my wavy hair without weighing...
Great product works well on my curls and helps them feel hydrated...
BU Curls Mint Repair Oil has become a staple in my routine-the refreshing...

Why to choose our product
{ be you }BU curls is a simplified curl line made for WAVY, CURLY, & COILED textures building confidence one curl at a time. All of our products are sulfate and paraben FREE and FREE of DRYING alcohol and silicone. Our oil is 100% natural. As a WAVY, CURLY, & COILED individual, it is important to have a simple, straightforward product line that works and BU curls works!
About the owner
Monica Smith
CEO+Store Owner
I am a Salon owner and Stylist for 32 + years and I was using a product line that had become difficult for me to access. With years of experience I knew just what the wavy, curly and coiled textures needed. So, I began my search in 2018 to find the right ingredients that worked on these textures, and then created my own line and launched BU Curls in 2019. As I was testing out various products and ingredients, it was very important that the product worked on all 3 texture groups and the line was simple and straight forward with a focus on what these textures needed no fluff, and of course the ingredients had to be of good quality.
This is what makes BU Curls unique: 5 products that work on WAVY, CURLY & COILED textures. Yep, no more buying various product lines. You only need “1”... BU Curls.
My hope is that with every purchase every customer will fall in LOVE with BU Curls and feel the confidence to just BU with every product!
As seen in VoyageSanAntonio Magazine
https://voyagesanantonio.com/interview/inspiring-conversations-with-monica-smith-of-bu-curls/

Explore Our Curly Hair Catalog
Find the best curly hair products for wavy, curl and coiled
Contact Us
Wednesday
10:00AM- 2:00PM
Thursday
10:00AM- 2:00PM
Saturday 10 AM-2 PM
Closed Sunday/Monday